This post first appeared on the blog of the Pittsburgh Regional Alliance, a sister organization to ImaginePittsburgh.com the focuses on business development. Get the PRA’s updates delivered to your inbox here

Pittsburgh will always be known as the “Steel City,” but a visit to the town now reveals a fresh new identity as a hub for innovation, arts and culture. That is what Yahoo News reported when its Global News Anchor (and broadcast journalism icon) Katie Couric took a look at the technology and innovation revitalizing the iconic Rust Belt city for the latest stop in her series, “Cities Rising: Rebuilding America.”

“It wasn’t steel that built Pittsburgh, it was innovation,” said Pittsburgh Mayor Bill Peduto in the 12-minute mini-documentary – noting that even during steel’s heyday in the region, it was innovation behind the steel-making that allowed it to grow to a global scale industry.

The same drive has created a hub of game-changing robotics expertise in Pittsburgh now that is on par with the claim to fame that steel once provided. Yet, in spite of all of its brain power, Pittsburgh has not lost its human touch. It continues to nourish arts and culture as it did – even during its darkest economic times – because it recognized that the arts bring richness and quality of life (for both natives and visitors). And with a similar mind to investment for a greater good, Pittsburgh is committing resources to revitalizing materials, people and communities that could be left behind.

If you’re a Pittsburgher or an ex-pat Pittsburgher, this documentary will make you proud. And if you’re looking at Pittsburgh, maybe for the first time, for a career or a soft landing destination to grow a business, Katie Couric’s “walk on the innovation side” of the fabled Steel City will let you see for yourself more than you might have imagined about this place: “a global center of innovation that will change the world.”