“In southwestern PA, I can be on the cutting edge of digital media during the week, and casting my fly rod or rock climbing on the weekends. It’s the best of both worlds.”
Jason Dille lives life fully, both on and off “the grid.” He directs digital media strategies for local and national advertising clients for Chemistry, a downtown marketing and advertising firm, targeting the best opportunities to connect with audiences online. When not working, he can be found connecting with the southwestern Pennsylvania watershed, casting his fly line in local streams in such places as Greene County’s Enlow Fork. “There are some great trout streams in lower Washington County and Greene County,” Jason says, but his connection with the natural world doesn’t end at the water. He and his wife rock climb at Cooper’s Rock, a short drive south in West Virginia, and he takes his one-year-old son Hunter hiking there and at McConnell’s Mill, a state park, an hour’s drive north in Lawrence County. “It’s a conscious decision to spend time in the outdoors.” He’s also a lifelong hunter, often snagging deer, wild turkey, pheasant and rabbit. Skilled and respectful of the natural world, he cleans, cooks and eats what he harvests.
Between the intensity of his day job, and the calm of the outdoors, Jason’s creativity takes flight in other ways. He performs in plays at Canonsburg’s Little Lake Theatre, and recently played the role of Doc Porter in the community theater’s production of Crimes of the Heart. He’s also a former mascot for the Washington Wild Things, a Frontier League baseball team based in Washington County, a role that was part entertaining hijinks and part crowd control.
Jason’s also an avid DIY’er, having recently remodeled a bathroom and constructed a bar and an island in his family's kitchen.
At home in Canonsburg, Jason and his family enjoy the small-town atmosphere, with events like the annual Fourth of July parade high on their list of favorites. The parade is second only to Philadelphia’s in size, drawing more than 70,000 spectators. “It’s one of the best in the country,” Jason says, citing the combination of veterans and local school participants and the zealous local residents who line chairs up along the parade route days in advance to ensure a front-row view. (Residents at one time reserved their spots with chairs two weeks or more ahead of the holiday, but a new ordinance limits them to two days.) All of that adds to the charm he says. “It gives you a good feeling that an event like this still draws the whole community in.”